How Social Media Can Help You Tell Your Brand’s Story

You’ve likely heard it before, but when it comes to social media, the popular aphorism’ you snooze you lose’ really is true. If you are not convinced that social is where it’s at, here are three reasons why engaging in social media advertising through such platforms as Twitter, Facebook, LinkedIn, Snapchat, Pinterest and Instagram can help you tell your brand’s story.

Reason One: You Can Reach Different Audiences

The diversity of social media channels available means that you can reach wider, more varied and more eclectic audiences. Consider this: each social media channel, whether it’s Twitter, Facebook or Instagram has a different vibe, attracts a different crowd and tends to speak to a different demographic. Recent statistics, for example, show that 75 percent of Canadian parents regularly use Facebook, whereas Instagram tends to skew towards the younger generations. More fun facts: 18 percent of College graduates in Canada prefer Twitter to any other social networking platform whereas 48 percent of individuals with a post-graduate degree prefer LinkedIn. Given these stats, it’s clear that understanding the nature of each social channel allows you to tailor your message accordingly and broaden your reach.

Reason Two: You Can Utilize Multiple, Unique Mediums

Not only can the various social media channels allow you to reach a varied audience, they also inherently let you communicate your message in different ways and through different mediums. Think about Instagram versus Twitter. Instagram as a purely visual medium demands creativity, beauty, simplicity and an ‘outside the box’ approach in order to tell your story. Conversely, Twitter, a social channel that is arguably more of a written communication tool, demands succinct wit and a way with words. Utilizing the various social channels thus allows for more creativity and variety, as well as an expanded brand story and message.

Reason Three: You Can Express Your True Self

Reaching different audiences through different mediums really provides an unprecedented vehicle for expression. The exciting and interesting thing about social media is that it also really demands authentic expression and communication. By authentic communication, I mean that it really demands that you share, through visual and written means, your true story. Does your organization or brand believe in supporting local causes and endeavours? Share that on Facebook and LinkedIn and use your accounts to not only tell your own story, but also the story of a cause you believe in. Are you a bunch of jokesters? Share your sense of humour with your audience. Social should never be forced. As such, your message should develop and evolve organically in order to tell your story in the best way.

Bottom line? Social media is not only a necessity, but a powerful means of communication that
really allows you to step outside the confines of traditional advertising, reach a wide variety of diverse audiences and ultimately, tell you brand’s unique story in an authentic way. It’s time to get on board.

Are you social? What are your thoughts about social media and sharing your brand story? Tweet at us using the hashtag #AreYouSocial?