Downtown Barrie Craft Beer & BBQ Festival
As big-time fans of craft beer, we were elated when tasked with creating and developing a brand identity, print collaterals and website for the Downtown Barrie Craft Beer and BBQ Festival. In collaboration with the Downtown Barrie Business Association, our goal was to elevate and expand the profile of the Craft Beer and BBQ Fest, transitioning the event from being all about ribs to more about local craft beer, BBQ food and the downtown Barrie community. The inclusion of a Craft Beer Trail, Brewmaster Sessions, and Beer Dinners helped us to accomplish this, with the event enjoying increased attendance and engagement.
From a design perspective, we knew we wanted the look to be fun, engaging and vibrant. The use of bright, bold colours and a fun, playful approach on both the website and print materials helped us to accurately capture the vibe. Ensuring that the information we conveyed through print and online mediums was clear, accessible and user-friendly was also top priority. With this end goal in mind, we made sure that pertinent information about Craft Beer and BBQ Fest took centre stage. A responsive microsite also ensured that users were able to access this information from any device.
And just as it’s better to share a beer with friends, our goal was to get people sharing, liking, and retweeting information about the festival using a variety of social media channels. Sharing Instagram posts on the website, as well as incorporating social media links on the website and print materials not only helped us to promote the event, but also connect Barrie’s fellow craft beer enthusiasts.